The Process—

What to expect working with me

I take a comprehensive approach to web design and development. I strive to understand your market, your audience and your products and services in depth, so that I can correlate every design and engineering decision directly back to helping you achieve your business goals.

I'm a huge believer in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

To deliver this outcome, my process has five stages:

Research—

I begin by performing a rigorous audit of your website and market space. Who is the core audience? What are their concerns and values? What design style will work best? What can we learn from other industry leaders? What can we do better than your competitors?

Prototyping—

Prototyping involves rapid and collaborative iteration on wireframe concepts, mock layouts and directions.

Design—

Once we've agreed on finalised prototypes we waltz into the design stage to create high fidelity mockups and/or working pages of the final product.

Build—

Then we bring those mockups to life and into the Wordpress platform you are familiar with, bring up the staging servers and code up the designs. Also, I am not talking vanilla here, let's add in some of the latest technologies to give some spark... like CSS3 and HTML5 animations that give the polished look and help drive eyes where they should be looking and fingers to the CTA's they should be clicking, whilst giving a smooth user experience.

Building Content—

Here we are creating the pages and structure, Importing the existing content and ensuring every page is looking and performing well and will convert as it should do - also working on the overall user flow and navigation as well as search engine and device compatibility. This also includes installing plugins, importing users and all the rest of the important stuff you have been building on with your existing site.

Testing & Launch—

Finally, we test everything is working and looking as it should and that things are performing optimally before we push the big red button and go for final launch.